01
One bar, one problem
Every formula targets a single stubborn issue. We'd rather make one bar excellent than six bars passable.
Our story
One bar for the
thing you stopped mentioning.
We're a small soap studio in Utrecht making bars for the stubborn skin problems most brands pretend not to see. Started in a kitchen. Still made by hand.
Founder portrait
A letter from Anneke
I started Milde & Co
in a borrowed kitchen,in 2019.
My mother had eczema that wouldn't quit. I'd been a hospital pharmacist for nine years, and I knew the standard treatments by heart, and I knew none of them were working for her.
The first soap I made for her was honestly bad. So was the second. The fortieth wasn't. By batch eighty, her skin had calmed in a way I hadn't seen in a decade.
That's the only thing we're trying to do here, make bar soap that does what it promises, for the stubborn problems most brands skip past. Nothing more, nothing trendier.
, Anneke
What we believe
Four things
that don't change.
We've grown a little, six bars, a small team, a real studio. The things below are the same as they were on day one in the kitchen. They'll be the same in ten years.
02
Cold-process, slow
Saponified at room temp, cured for six weeks. The glycerin stays in. Most factories skip both steps.
03
Pharmacist-grade
Built on clinical evidence, not vibes. We say what's in it, and why, and what to expect.
04
Refunds, no fight
60 days to test it on your real skin. Email one line. We refund. You keep the bar.
Kitchen to studio
Six years, in four chapters.
2019
Borrowed kitchen
Forty bad batches, one good one. Mum's skin starts to settle.
2021
First studio
We outgrow the kitchen. A 40 m² space in Utrecht, one apprentice, three bars.
2023
Six bars, one line
Each formula maps to one stubborn problem. We stop trying to make 'something for everyone'.
2025
Still hand-cut
Bigger studio. Same loaves, same knives, same six-week cure. 2,400+ people on this.
By the numbers
Small studio.
Loud results.
Loud results.
2,400+
PEOPLE ON THIS
6
BARS IN THE LINE
6 wks
CURE TIME, EVERY LOAF
60 days
SKIN PROMISE
Try one bar
If our soap doesn't do what we say, we refund you. Keep the bar.
60-day skin promise. No form. No call. No fight. Write one email and we make it right.