Privacy policy

Last Updated: December 29, 2025

At Milde & Co, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

This Policy complies with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and the EU General Data Protection Regulation (GDPR). By using our website, you consent to the data practices described in this Policy.

1. WHO WE ARE (DATA CONTROLLER)

Milde & Co is the data controller responsible for your personal data:

Milde & Co

3284, 447 Broadway, 2nd Floor

New York, NY 10013

United States

Email: support@mildeandco.com

2. PERSONAL INFORMATION WE COLLECT

2.1 Information You Provide Directly

When you use our website or purchase our products, you may provide us with the following information:

Contact Information: Your name, email address, delivery address, billing address, and phone number
Account Information: If you create an account, your username and password
Payment Information: Payment card details (processed securely by our payment processors; we do not store complete card numbers)
Order Information: Details of products you have purchased and your order history
Communications: Information you provide when you contact us with questions, feedback, or customer service requests

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

Device Information: Your IP address, browser type and version, operating system, and device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, and other actions taken on our website
Location Data: General geographic location based on your IP address
Referral Information: The website you visited before coming to our website

2.3 Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies to enhance your experience, analyze website performance, and deliver personalized content. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

3.1 To Fulfil Our Contract With You

Processing and fulfilling your orders
Processing payments and managing refunds
Communicating with you about your orders, including order confirmations and shipping updates
Providing customer service and support

3.2 For Our Legitimate Business Interests

Improving and optimizing our website and products
Analyzing usage patterns and customer preferences to enhance user experience
Preventing fraud and ensuring the security of our website
Conducting research and development to improve our products

3.3 With Your Consent

Sending you marketing emails about our products, promotions, and news (you can opt out at any time)
Displaying personalized advertisements on third-party platforms

3.4 To Comply With Legal Obligations

Complying with applicable laws, regulations, and legal processes
Responding to lawful requests from public authorities
Protecting our legal rights and interests

4. HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information with the following third parties:

4.1 Service Providers

We share your information with trusted third-party service providers who assist us in operating our website and business, including:

Payment Processors: Companies that process payments securely (e.g., Stripe, PayPal)
Shipping Carriers: Delivery companies that fulfil and ship your orders
Email Service Providers: Platforms that help us send transactional and marketing emails
Website Analytics: Tools that analyze website traffic and user behavior (e.g., Google Analytics)
Cloud Hosting: Providers that host our website and data

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your data in accordance with applicable laws.

4.2 Marketing Partners

With your consent, we may share information with advertising and marketing partners to display relevant ads on third-party platforms and to conduct email marketing campaigns.

4.3 Legal and Regulatory Authorities

We may disclose your information to law enforcement, government authorities, or other third parties when required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

5. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to and processed in countries outside the UK and European Economic Area (EEA), including the United States, where we are based. These countries may have data protection laws that differ from those in your country of residence.

When we transfer your personal data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions, to protect your information in accordance with GDPR requirements.

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Typical retention periods include:

Order and Transaction Data: 7 years (for tax and accounting purposes)
Marketing Data: Until you opt out or request deletion
Website Analytics: Up to 26 months

When personal information is no longer needed, we will securely delete or anonymize it.

7. YOUR DATA PROTECTION RIGHTS

Under UK GDPR and EU GDPR, you have the following rights regarding your personal information:

Right of Access: You can request a copy of the personal information we hold about you
Right to Rectification: You can request that we correct inaccurate or incomplete information
Right to Erasure: You can request that we delete your personal information in certain circumstances
Right to Restrict Processing: You can ask us to limit how we use your personal information
Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
Right to Object: You can object to the processing of your personal information for marketing purposes or based on our legitimate interests
Right to Withdraw Consent: Where processing is based on consent, you can withdraw your consent at any time

To exercise any of these rights, please contact us at [Your Email Address]. We will respond to your request within one month as required by law.

8. MARKETING COMMUNICATIONS AND OPT-OUT

With your consent, we may send you marketing emails about our products, promotions, and updates. You can opt out of receiving marketing emails at any time by:

Clicking the "unsubscribe" link at the bottom of any marketing email
Contacting us at support@mildeandco.com
Updating your preferences in your account settings (if applicable)

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.

9. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or alteration. These measures include:

Secure Socket Layer (SSL) encryption for data transmission
Regular security assessments and updates
Access controls and authentication procedures
Secure payment processing through PCI DSS-compliant payment providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. CHILDREN'S PRIVACY

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.

11. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Policy on our website with a new "Last Updated" date.

If we make material changes that significantly affect your rights, we will notify you by email or through a prominent notice on our website. We encourage you to review this Policy periodically.

13. COMPLAINTS TO SUPERVISORY AUTHORITY

If you are not satisfied with how we handle your personal information or our response to your data protection requests, you have the right to lodge a complaint with your local data protection authority:

UK: Information Commissioner's Office (ICO) - www.ico.org.uk
EU: Your national data protection authority

14. CONTACT INFORMATION

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: